Your Guide to Google Web Search: Find the Information You Need on the Internet
Finding the right information on the Web becomes more and more difficult due to the astronomical and ever-increasing number of Web pages. Google Web Search is in general an excellent help to find relevant and popular Web pages. However, due to Google’s ranking system, popular Web pages sometimes outperform the relevant pages you are looking for. As a result, the pages you need are forced down to the bottom of the search results list, where you most likely don’t notice them.
In this guide, you learn how to increase the rank of the relevant pages and get them to the top of the search results list. Among other things, you learn how to:
-
Write simple, but effective queries that find the relevant pages among the billions of documents on the Web
-
Use search filters and other search tools to increase the proportion of relevant results among the top 20 results
-
Combine the various techniques to effective search practices that you can use for both everyday information need and for highly specialized search tasks
The book offers the most comprehensive description of Google Web Search available. It describes all Google Web Search features and tools in full details. It is completely up to date and includes detailed discussions of the new search features, which were introduced in 2009 and early 2010 (up to April 1). All critical steps are illustrated with precise screenshots, and the Web search techniques described are illustrated with realistic examples. The book is based on the Google US search page. It is intended for international readers and written in a simple non-technical language.
If you are new to Google Web Search, the book is best read from cover to cover. If you already have some routine in using Google Web Search, you can start anywhere in the book and read the sections of interest to you. A comprehensive table of contents, extensive cross-referencing, and a detailed index also make the book suitable as a reference. The book is supported by a Web site.
Price: $19.95