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Want Market Share? Google It!<\/b><\/p>\n
\u201cGoogle is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it\u2019s leading will affect everyone in media and marketing.\u201d
\u2014Brian Morrissey, Digital Editor, Adweek<\/i><\/b><\/p>\n
\u201cAn insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.\u201d
\u2014Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki<\/b><\/p>\n
About the Book<\/b><\/p>\n
You know you\u2019ve hit it big when your name becomes a verb\u2014and no one knows that better than Google. In just over 10 years, Google has become the world\u2019s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.<\/p>\n
How does Google do it? In a word: marketing.<\/b><\/p>\n
You may not think Google does much marketing. Indeed, it doesn\u2019t do a lot of what has traditionally been viewed as marketing. But in today\u2019s digital world, marketing has taken new shape\u2014and Google is at the cutting edge.<\/p>\n
In Everything I Know about Marketing I Learned from Google<\/i>, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google\u2019s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).<\/p>\n
Along the way, he shows how Google\u2019s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:<\/p>\n
The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.<\/p>\n
In its mission to \u201corganize the world\u2019s information,\u201d Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google<\/i> to remake your own organization\u2019s marketing\u2014and engage more customers than ever.<\/p>\n
Price: <\/b>$26.95<\/p>\n