{"id":230,"date":"2011-05-20T15:20:21","date_gmt":"2011-05-20T15:20:21","guid":{"rendered":"http:\/\/theinfosearch.com\/?p=230"},"modified":"2011-05-20T15:20:21","modified_gmt":"2011-05-20T15:20:21","slug":"pay-per-click-search-engine-marketing-an-hour-a-day","status":"publish","type":"post","link":"https:\/\/theinfosearch.com\/2011\/05\/20\/pay-per-click-search-engine-marketing-an-hour-a-day\/","title":{"rendered":"Pay-Per-Click Search Engine Marketing: An Hour a Day"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/theinfosearch.com\/wp-content\/uploads\/2011\/03\/wpid-51Fa0BVp74L.jpg\" alt=\"Pay-Per-Click Search Engine Marketing: An Hour a Day\"width=\"300\" align=\"left\" style=\"margin-right: 7px;\"  \/><\/p>\n<p>The complete guide to a winning pay-per-click marketing campaign<\/p>\n<p>Pay-per-click advertising-the &#8220;sponsored results&#8221; on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.      <\/p>\n<p>Using the popular <i>An Hour A Day<\/i> format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.      <\/p>\n<ul>\n<li>Successful pay-per-click campaigns are a key component of online marketing<\/li>\n<li>This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants<\/li>\n<li>Explains core PPC concepts, industry trends, and the mechanics that make a campaign work<\/li>\n<li>Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models<\/li>\n<li>Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google&#8217;s content network<\/li>\n<li>Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected<\/li>\n<\/ul>\n<p><i>Pay-Per-Click Search Engine Marketing: An Hour a Day<\/i> provides the tools to make the most of this important marketing method.<\/p>\n<p><b>Price: <\/b>$29.99<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0470488670\/ref=nosim\/dx5c-20\" title=\"Pay-Per-Click Search Engine Marketing: An Hour a Day\" target=\"_blank\"><b>Click here to buy from Amazon<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the &#8220;sponsored results&#8221; on search engine results pages-is increasingly being<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[259,467,531,667],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"colormag-highlighted-post":false,"colormag-featured-post-medium":false,"colormag-featured-post-small":false,"colormag-featured-image":false,"colormag-default-news":false,"colormag-featured-image-large":false},"uagb_author_info":{"display_name":"Admin","author_link":"https:\/\/theinfosearch.com\/author\/palle\/"},"uagb_comment_info":0,"uagb_excerpt":"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the &#8220;sponsored results&#8221; on search engine results pages-is increasingly being","_links":{"self":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/posts\/230"}],"collection":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":0,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"wp:attachment":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}