{"id":210,"date":"2011-05-09T14:08:21","date_gmt":"2011-05-09T14:08:21","guid":{"rendered":"http:\/\/theinfosearch.com\/?p=210"},"modified":"2011-05-09T14:08:21","modified_gmt":"2011-05-09T14:08:21","slug":"the-truth-about-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/theinfosearch.com\/2011\/05\/09\/the-truth-about-search-engine-optimization\/","title":{"rendered":"The Truth About Search Engine Optimization"},"content":{"rendered":"
\u201cRebecca\u2019s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.\u201d<\/P>
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board<\/P>
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In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are. <\/P>
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You will learn how to set realistic goals for search optimization… attract qualified traffic, not just “any” site visitors… incorporate search engine optimization into both new sites and redesigns… write for users… implement search-friendly content management… avoid problems with rich content technologies such as Flash and AJAX… create metatags that actually work… use public relations, blogging, and other techniques to drive traffic… budget and manage search optimization projects… and much more.\u00a0<\/P>
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This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES <\/B>and bite-size, easy-to-use advice that gets results including<\/P>
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\u00a0Introduction\u00a0\u00a0\u00a0\u00a0 vii<\/P>
Foreword by Fredrick Marckini\u00a0\u00a0\u00a0\u00a0 ix<\/P>
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Part I: The Basics of Search<\/B><\/P>
Truth 1: Getting noticed by spiders, robots, and crawlers\u00a0\u00a0\u00a0\u00a0 1<\/P>
Truth 2: Learn to do the Google dance\u00a0\u00a0\u00a0\u00a0 5<\/P>
Truth 3: It’s not about traffic\u2013it’s about qualified traffic\u00a0\u00a0\u00a0\u00a0 9<\/P>
Truth 4: Your reputation is on the line\u00a0\u00a0\u00a0\u00a0 13<\/P>
Part II: The Truth About Being Site-Specific<\/B><\/P>
Truth 5: SEO is an ongoing project, not set-it-and-forget-it\u00a0\u00a0\u00a0\u00a0 17<\/P>
Truth 6: SEO is not an afterthought\u00a0\u00a0\u00a0\u00a0 21<\/P>
Truth 7: SEO results aren’t immediate or lasting\u00a0\u00a0\u00a0\u00a0 25<\/P>
Truth 8: You don’t have a homepage anymore\u00a0\u00a0\u00a0\u00a0 29<\/P>
Truth 9: Think like a publisher, even if you’re not\u00a0\u00a0\u00a0\u00a0 33<\/P>
Truth 10: Site and page design count\u00a0\u00a0\u00a0\u00a0 37<\/P>
Truth 11: Write for users and search engines will follow\u00a0\u00a0\u00a0\u00a0 41<\/P>
Truth 12: Keywords are key\u00a0\u00a0 \u00a0\u00a045<\/P>
Truth 13: Use analytics and keyword research tools\u00a0\u00a0\u00a0\u00a0 49<\/P>
Truth 14: Site stats share the bad news, too\u00a0\u00a0\u00a0\u00a0 53<\/P>
Truth 15: Think twice about hot new technologies\u00a0\u00a0\u00a0\u00a0 57<\/P>
Truth 16: Content management systems matter\u2013a lot\u00a0\u00a0\u00a0\u00a0 67<\/P>
Part III: Tag, You’re It!<\/B><\/P>
Truth 17: What’s in a title? Everything\u2026\u00a0\u00a0\u00a0\u00a0 65<\/P>
Truth 18: The relative importance of meta tags\u00a0\u00a0\u00a0\u00a0 71<\/P>
Truth 19: Tag images, audio, video, and other media\u00a0\u00a0\u00a0\u00a0 75<\/P>
Part IV: The Truth About Links<\/B><\/P>
Truth 20: Some links are more equal than others\u00a0\u00a0\u00a0\u00a0 79<\/P>
Truth 21: Building links through online directories\u00a0\u00a0\u00a0\u00a0 83<\/P>
Truth 22: Using SEO PR as a link strategy\u00a0\u00a0\u00a0\u00a0 87<\/P>
Truth 23: The jury is out on paid links\u00a0\u00a0\u00a0\u00a0 91<\/P>
Truth 24: Share and share alike: Reciprocal linking\u00a0\u00a0\u00a0\u00a0 95<\/P>
Truth 25: Ads are links, too\u00a0\u00a0\u00a0\u00a0 99<\/P>
Truth 26: Build your site in a good neighborhood\u00a0\u00a0\u00a0\u00a0 103<\/P>
Truth 27: Blogs are a terrific link strategy\u00a0\u00a0\u00a0\u00a0 107<\/P>
Truth 28: Putting the kibosh on link love with nofollow links\u00a0\u00a0\u00a0\u00a0 111<\/P>
Part V: You Call That a Search Engine?<\/B><\/P>
Truth 29: Search is going vertical\u00a0\u00a0\u00a0\u00a0 115<\/P>
Truth 30: Everyone is local somewhere\u00a0\u00a0\u00a0\u00a0 119<\/P>
Truth 31: Get listed to get vertical\u00a0\u00a0\u00a0\u00a0 125<\/P>
Truth 32: Optimize off-site searches\u00a0\u00a0\u00a0\u00a0 129<\/P>
Truth 33: Universal search and personalized search\u00a0\u00a0\u00a0\u00a0 133<\/P>
Part VI: Get a Social Life<\/B><\/P>
Truth 34: Blogs are built for SEO\u00a0\u00a0\u00a0\u00a0 137<\/P>
Truth 35: RSS feeds “feed” SEO efforts\u00a0\u00a0\u00a0\u00a0 141<\/P>
Truth 36: Users will create content for you\u00a0\u00a0\u00a0\u00a0 145<\/P>
Truth 37: Tag images, video, links, and other media\u00a0\u00a0\u00a0\u00a0 149<\/P>
Part VII: Search Ranking<\/B><\/P>
Truth 38: Being #1 ain’t what it used to be\u00a0\u00a0\u00a0\u00a0 153<\/P>
Truth 39: Don’t live and die by PageRank\u00a0\u00a0\u00a0\u00a0 157<\/P>
Truth 40: Wag the long tail\u00a0\u00a0\u00a0\u00a0 161<\/P>
Part VIII: The Truth About SEO Management<\/B><\/P>
Truth 41: In-house or outsource?\u00a0\u00a0\u00a0\u00a0 165<\/P>
Truth 42: Hiring a great search professional\u00a0\u00a0\u00a0\u00a0 169<\/P>
Truth 43: Great SEOs sweat the small stuff\u00a0\u00a0\u00a0\u00a0 173<\/P>
Part IX: Don’t Be Evil<\/B><\/P>
Truth 44: Beware blackhat SEO\u00a0\u00a0\u00a0\u00a0 177<\/P>
Truth 45: Search engines frown on keyword stuffing and spam\u00a0\u00a0\u00a0\u00a0 181<\/P>
Truth 46: Don’t cultivate link farms\u00a0\u00a0\u00a0\u00a0 185<\/P>
Truth 47: It’s very difficult to get unbanned\u00a0\u00a0\u00a0\u00a0 189<\/P>
Truth 48: Moving to a new domain is stressful\u00a0\u00a0\u00a0\u00a0 193<\/P>
Part X: Going Beyond<\/B><\/P>
Truth 49: Global SEO\u00a0\u00a0\u00a0\u00a0 197<\/P>
Truth 50: Mobile SEO is more important than ever\u00a0\u00a0\u00a0\u00a0 201<\/P>
Truth 51: Sometimes you don’t want to be found\u00a0\u00a0\u00a0\u00a0 205<\/P>
About the Author\u00a0\u00a0\u00a0\u00a0 208<\/P>
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Note:<\/B> Appendix A is available for free and located online at www.informit.com\/title\/9780321534071. <\/P>
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Price: <\/b>$18.99<\/p>\n