Click here to buy from Amazon<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[87,96,259,328,330,402,467,640,667],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"colormag-highlighted-post":false,"colormag-featured-post-medium":false,"colormag-featured-post-small":false,"colormag-featured-image":false,"colormag-default-news":false,"colormag-featured-image-large":false},"uagb_author_info":{"display_name":"Admin","author_link":"https:\/\/theinfosearch.com\/author\/palle\/"},"uagb_comment_info":0,"uagb_excerpt":"For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to","_links":{"self":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/posts\/206"}],"collection":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":0,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"wp:attachment":[{"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theinfosearch.com\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Global](\"http:\/\/theinfosearch.com\/wp-content\/uploads\/2011\/03\/wpid-41WMTL2BkE2L.jpg\")
For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges. Now, for the first time, there’s a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing<\/B>, two leading experts bring together proven solutions to all the issues marketers will encounter – from culture and communication to technology and law. The authors cover all this, and much more: ” Understanding key cultural and behavioral differences, including the surprising local differences in how people search ” Crafting online marketing campaigns that reflect local cultures ” Selecting the right search media in each market – including markets where Google doesn’t dominate ” Achieving higher rankings in search engines around the world ” Organizing effective global pay-per-click search marketing campaigns ” Optimizing online press releases and other content for global search media ” Leveraging non-U.S. social media tools and platforms ” Optimizing mobile sites and apps for worldwide audiences ” Using web analytics to track key performance indicators (KPIs) in multilingual\/multicultural campaigns – even if you don’t speak the language<\/p>\n