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If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

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Every webmaster and every website owner wants the same thing: to see their website on Google’s first page and to keep it there.

SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website. 
An optimized website gets:

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• More online sales and advertising enquiries

What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money.

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Totally accessible, with complete, step-by-step details and no need of any deep know-how, it gives you the distilled knowledge of a successful search engine optimizer. Provided you follow the advice in each one to the letter your website will start to outperform your competitors’ and you will be well on your way to search engine dominance and online success.

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Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

• Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
• Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
• Topics include the basics of CPC (cost per click) and how to use Google’s Ad Planner, the AdWords Editor, and conversion tracking
• Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web. You’ll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site’s total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

Search engine optimization — addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization — including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates — increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning — optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning — including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics — illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you’re to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

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Help your website be found without spending a fortune. Every webmaster and every website owner wants the same thing: to see their website on Google’s first page and to keep it there. SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website.

An optimized website gets:

• Greater online visibility
• More targeted visitors
• More online sales and advertising enquiries 

What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money. SEO Help helps you gain both time and money by showing you how to avoid costly mistakes and apply technical shortcuts which will help you optimize your website fast.

The book is designed to hep you: 

• Save time
• Save money
• Make money 

Totally accessible, with complete, step-by-step details and no need of any deep know-how, it gives you the distilled knowledge of a successful search engine optimizer. Provided you follow the advice in each one to the letter your website will start to outperform your competitors’ and you will be well on your way to search engine dominance and online success.

(edited by author)

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Price: $39.99

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