Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Price: $24.95

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Price: $19.69

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This is the eBook version of the printed book.

Using Google Maps and Google Earth is more than just a book: it’s the fastest, easiest way to master Google’s amazing mapping applications! Don’t just “read” about it: see it, hear it, live it, with step-by-step screencasts and expert audio tips. Discover how to map your favorite places with Google Maps…see actual locations with Street View…generate driving, walking, and public transit directions…find and learn more about businesses…create and share custom maps and mashups…use Google Maps on iPhone…navigate Google Earth to find locations fast…create life-like Google Earth roadmaps, and tour your route…even explore Google Sky, Google Moon, and Google Earth’s Flight Simulator! Exclusive online Show Me video walks through tasks you’ve just got to see…Tell Me More audio delivers practical, “straight from the experts” insights…Point-Counterpoint audio compares alternative solutions—so you can pick the one that’s best for you. It’s all the help you’ll ever need…where you want it, when you want it!

Price: $19.99

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Price: $23.67

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For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.

With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they’ll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.

Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.

Price: $24.95

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Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!

learn fast, learn easy, using web, video, and audio

Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques

Tell Me More audio delivers practical insights straight from the experts

Price: $24.99

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Price: $19.67

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Google Spreadsheets is the new web-based spreadsheet application that’s giving Microsoft Excel a run for its money. With Google Spreadsheets, you can create complex spreadsheets online, using any web browser, complete with sophisticated formulas and functions. You can even share spreadsheets online and perform collaborative editing on those spreadsheets with other users anywhere in the world. And the best thing is, Google Spreadsheets is completely free!

Using Google Spreadsheets is the first e-book to cover Google’s innovative online spreadsheet program. You learn how to create new web-based spreadsheets, upload and work with existing Excel spreadsheets, create complex formulas, apply a variety of formatting effects, and let other users share and edit their spreadsheets. Delivered in Adobe PDF format for quick and easy access, Using Google Spreadsheets includes everything you need to create your own sophisticated online spreadsheets. It also includes a detailed reference to the more than 200 functions included in the program, and a great cheatsheet you can print off and refer to for quick reference.

Introducing Google Spreadsheets

Migrating from Excel to Google Spreadsheets

Navigating the Google Spreadsheets Workspace

Creating, Opening, and Saving Google Spreadsheets

Entering and Editing Data

Working with Ranges

Sorting Data

Inserting, Deleting, Moving, and Copying Data

Changing Column Width and Row Height

Formatting Google Spreadsheets

Entering and Editing Formulas

Using Functions

Working with Multiple Sheets

Printing Google Spreadsheets

Sharing and Collaborating with Google Spreadsheets

A Final Word

Price: $6.99

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Google on the Go

THE EASY, FUN, PRACTICAL GUIDE TO GOOGLE ANDROID PHONES!

So you’ve got one of those hot new Android-powered phones? Awesome! Now, get the most out of it with Google on the Go! This friendly, easy book shows exactly how to use your phone to make your life more productive, more efficient, and more fun!

Making calls? Playing MP3s? Sending Gmail? Taking pictures? It’s all covered here—one step at a time, in plain English. There’s no faster way to master the great Google tools built into your new phone: calendar, messaging, web browsing, chat, Google Maps, YouTube, you name it!

Want to customize your phone? Here’s how. Need to troubleshoot a problem? No sweat: you’ll find easy, step-by-step directions. Whether you’re using the T-Mobile G1 or another Android-powered smartphone, this book answers all your questions so you can harness the power of Google applications and tools in the palm of your hand.

 • Set up your Google Android phone fast!

 • Quickly master phone basics, from speakerphone to call waiting

 • Transfer contacts from your computer or another phone

 • Add new Calendar appointments and reminders

 • Make the most of your free Gmail account

 • Take photos, and send them instantly to your contacts

 • Watch videos and upload them to YouTube

 • Find practically anything with Google Search

 • Use Google Talk’s handy chat features

 • Get directions and traffic info with Google Maps… even use GPS!

 • Install new software tools and even start writing your own

 • Fix the most common problems with service and hardware

John Eddy is a long-time gadget hobbyist who has spent most of his career helping everyday people use technology, in roles ranging from product support to moderation of online forums.

Patricia DiGiacomo Eddy is an accomplished technology author and mobile phone geek whose books include Special Edition Using Microsoft Office Outlook 2007, The
Absolute Beginner’s Guide to OneNote, and Access 2003: VBA Programmer’s Reference.

CATEGORY:  Digital Media

Price: $19.99

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