Techniques – The Info Search https://theinfosearch.com SEO, Search Engine Optimization, WordPress, Website Traffic, Reviews Tue, 17 Nov 2015 17:15:42 +0000 en-US hourly 1 https://theinfosearch.com/wp-content/uploads/2020/11/cropped-magnifying-glass-1083378_640-32x32.png Techniques – The Info Search https://theinfosearch.com 32 32 Open Source Intelligence Techniques: Resources for Searching and Analyzing Online Information https://theinfosearch.com/2015/11/17/open-source-intelligence-techniques-resources-for-searching-and-analyzing-online-information/ Tue, 17 Nov 2015 17:15:42 +0000 http://theinfosearch.com/2015/11/17/open-source-intelligence-techniques-resources-for-searching-and-analyzing-online-information/ Are You Smart Enough to Work at Google?: Trick Questions, Zen-like Riddles, Insanely Difficult Puzzles, and Other Devious Interviewing Techniques You … Know to Get a Job Anywhere in the New Economy https://theinfosearch.com/2011/11/30/are-you-smart-enough-to-work-at-google-trick-questions-zen-like-riddles-insanely-difficult-puzzles-and-other-devious-interviewing-techniques-you-know-to-get-a-job-anywhere-in-the-new-economy/ Wed, 30 Nov 2011 14:28:21 +0000 http://theinfosearch.com/?p=576 Are You Smart Enough to Work at Google?: Trick Questions, Zen-like Riddles, Insanely Difficult Puzzles, and Other Devious Interviewing Techniques You ... Know to Get a Job Anywhere in the New EconomyYou are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America’s best companies, you need to have an answer to this and other puzzling questions.

ARE YOU SMART ENOUGH TO WORK AT GOOGLE? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. ARE YOU SMART ENOUGH TO WORK AT GOOGLE? is a must read for anyone who wants to succeed in today’s job market.

Price: $19.99

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]]> The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions (Back-To-Basics) https://theinfosearch.com/2011/11/22/the-complete-guide-to-google-adwords-secrets-techniques-and-strategies-you-can-learn-to-make-millions-back-to-basics/ Tue, 22 Nov 2011 15:12:21 +0000 http://theinfosearch.com/?p=562 The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions (Back-To-Basics)Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. Thats millions upon millions of visitors every day searching for keywords that may describe your business. For that reason alone, learning and understanding how Google AdWords operates and how it can be optimized for maximum exposure, boosting click through rates, conversions, placement, and selection of the right keywords, can be the key to a successful online business. This book was written for every business owner who has taken to the Internet in an attempt to market and promote their business through search and content advertising. The keys to success lie in understanding how these services truly work. In this book you will learn about the old methods of direct marketing and why, despite their lack of detail and time consumption, they worked so well. You will then learn how Google AdWords has revolutionized the industry, changing the very definition of direct marketing. You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche in which to market, and then sign up for AdWords and start posting ads. Learn what click through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your ad campaign. The worlds top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are the fundamental things every business owner must do to succeed. You will finally learn what it takes to become certified in Google AdWords and to start using your knowledge of this revolutionary advertising system to start working as a top paid consultant. Anyone with a business or a great idea who has ever wanted to reach their customers directly and easily needs to read this book and start learning today how Google AdWords can change your advertising methods forever.

Price: $24.95

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]]> Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There https://theinfosearch.com/2011/11/20/get-to-the-top-on-google-tips-and-techniques-to-get-your-site-to-the-top-of-the-search-engine-rankings-and-stay-there-2/ Sun, 20 Nov 2011 12:10:21 +0000 http://theinfosearch.com/?p=558 Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay ThereIt is a fact that people avoid sponsored search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there? It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.

Price: $30.00

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]]> Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI https://theinfosearch.com/2011/09/10/performance-marketing-with-google-analytics-strategies-and-techniques-for-maximizing-online-roi/ Sat, 10 Sep 2011 02:56:21 +0000 http://theinfosearch.com/?p=432 Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROIAn unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

  • Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
  • Discusses how to communicate with a webmaster or developer to assist with installation
  • Addresses Google’s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
  • Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Price: $39.99

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]]> Google Sketchup Cookbook: Practical Recipes and Essential Techniques https://theinfosearch.com/2011/08/31/google-sketchup-cookbook-practical-recipes-and-essential-techniques/ Wed, 31 Aug 2011 05:37:21 +0000 http://theinfosearch.com/?p=414 Google Sketchup Cookbook: Practical Recipes and Essential Techniques

As the first book for intermediate and advanced users of Google SketchUp, this Cookbook goes beyond the basics to explore the complex features and tools that design professionals use. You’ll get numerous step-by-step tutorials for solving common (and not so common) design problems, with detailed color graphics to guide your way, and discussions that explain additional ways to complete a task. Google SketchUp Cookbook will help you:

  • Use SketchUp more efficiently by taking advantage of components and groups
  • Learn new techniques for using Follow Me, Intersect, and constraints
  • Go beyond simple textures with tools such as texture positioning and Photo Match
  • Create animations and walkthroughs, and explore design scenarios by using layers and scenes
  • Learn how to use styles to customize your presentations
  • Combine SketchUp with the 3D Warehouse and Google Earth

Google SketchUp Cookbook is ideal for architects, engineers, interior designers, product designers, woodworkers, and other professionals and hobbyists who want to work more efficiently and achieve true mastery of this amazing tool.

Price: $49.99

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]]> New Research Techniques: Getting the Most Out of Search Engine Tools (Digital and Information Literacy) https://theinfosearch.com/2011/06/10/new-research-techniques-getting-the-most-out-of-search-engine-tools-digital-and-information-literacy/ Fri, 10 Jun 2011 04:58:21 +0000 http://theinfosearch.com/?p=265 New Research Techniques: Getting the Most Out of Search Engine Tools (Digital and Information Literacy)Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

Price: $11.75

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]]> SEO Boot Camp: Boost your Search Engine Rankings with Fundamentals and Advanced SEO Techniques https://theinfosearch.com/2011/06/06/seo-boot-camp-boost-your-search-engine-rankings-with-fundamentals-and-advanced-seo-techniques/ Mon, 06 Jun 2011 20:04:21 +0000 http://theinfosearch.com/?p=259 SEO Boot Camp: Boost your Search Engine Rankings with Fundamentals and Advanced SEO TechniquesProviding a broad SEO 101 experience, this is the easiest way for busy people to learn about search engine optimization techniques as well as SEO tools, the tie with Social Media, content development tips, how to use a Google Adwords to help your SEO and more. This course is designed for small businesses, individuals and corporate SEOs. Whether you run a small business or work for a large corporation or non-profit organization, it’s important that your website show up in the search engines for the right keywords. While this has been true for several years (especially since the meteoric growth of Google’s search engine), the tactics for getting found have evolved over time. Learn the latest tactics, including “on-page SEO” musts, “off-page SEO” strategies, how to create the right content for your site, how to leverage Social Media and how to learn from pay-per-click campaigns. Get ready for the Boot Camp that will boost your business! **This edition is rich, full color – see also the black and white (2nd edition) which has almost identical content**

Price: $34.95

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]]> Finding It On the Internet: The Internet Navigator’s Guide to Search Tools and Techniques, Revised and Expanded, 2nd Edition https://theinfosearch.com/2011/06/03/finding-it-on-the-internet-the-internet-navigators-guide-to-search-tools-and-techniques-revised-and-expanded-2nd-edition/ Fri, 03 Jun 2011 05:24:21 +0000 http://theinfosearch.com/?p=253 Finding It On the Internet: The Internet Navigator's Guide to Search Tools and Techniques, Revised and Expanded, 2nd EditionThe sheer volume of information available on the Internet is both incredible and intimidating. The author shows how to find what you want in the vastness of cyberspace. Now extensively revised to reflect the dramatic growth of the Internet, this edition explores the new generation of graphically-based search tools designed for the World Wide Web and the Internet. It also features updated coverage of traditional UNIX search tools. You’ll not only find out how each tool works but learn research strategies to make each search as valuable as possible.

Price: $24.95

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]]> Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There https://theinfosearch.com/2011/04/16/get-to-the-top-on-google-tips-and-techniques-to-get-your-site-to-the-top-of-the-search-engine-rankings-and-stay-there/ Sat, 16 Apr 2011 11:50:21 +0000 http://theinfosearch.com/?p=171 Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay ThereFrom one of the United Kingdom’s leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

Price: $30.00

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