Strategies – The Info Search

Mastering Online Research: A Comprehensive Guide to Effective and Efficient Search Strategies

Admin — Tue, 19 Jan 2016 17:15:48 +0000

Search engine optimization 2016: Learn SEO with smart internet marketing strategies

Admin — Tue, 15 Dec 2015 17:15:43 +0000

SEO Simplified: Learn Search Engine Optimization Strategies and Principles for Beginners (The SEO Series)

Admin — Sat, 06 Dec 2014 20:46:50 +0000

seo 2014: Learn search engine optimization with smart internet marketing strategies

Admin — Tue, 04 Nov 2014 20:46:47 +0000

SEO Strategies & Tactics: Understanding Ranking Strategies for Search Engine Optimization (The SEO University) (Volume 2)

Admin — Mon, 27 Oct 2014 20:46:46 +0000

The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions (Back-To-Basics)

Admin — Tue, 22 Nov 2011 15:12:21 +0000

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. Thats millions upon millions of visitors every day searching for keywords that may describe your business. For that reason alone, learning and understanding how Google AdWords operates and how it can be optimized for maximum exposure, boosting click through rates, conversions, placement, and selection of the right keywords, can be the key to a successful online business. This book was written for every business owner who has taken to the Internet in an attempt to market and promote their business through search and content advertising. The keys to success lie in understanding how these services truly work. In this book you will learn about the old methods of direct marketing and why, despite their lack of detail and time consumption, they worked so well. You will then learn how Google AdWords has revolutionized the industry, changing the very definition of direct marketing. You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche in which to market, and then sign up for AdWords and start posting ads. Learn what click through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your ad campaign. The worlds top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are the fundamental things every business owner must do to succeed. You will finally learn what it takes to become certified in Google AdWords and to start using your knowledge of this revolutionary advertising system to start working as a top paid consultant. Anyone with a business or a great idea who has ever wanted to reach their customers directly and easily needs to read this book and start learning today how Google AdWords can change your advertising methods forever.

Price: $24.95

Click here to buy from Amazon

Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

Admin — Fri, 04 Nov 2011 07:10:21 +0000

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.

Price: $14.95

Click here to buy from Amazon

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

Admin — Sat, 10 Sep 2011 02:56:21 +0000

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
Discusses how to communicate with a webmaster or developer to assist with installation
Addresses Google’s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Price: $39.99

Click here to buy from Amazon

The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

Admin — Sun, 21 Aug 2011 04:05:21 +0000

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don’t have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google’s advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

Price: $24.95

Click here to buy from Amazon

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

Admin — Fri, 15 Jul 2011 00:13:21 +0000

Business, Economics, Marketing, Advertising, Promotion, SEO, PPC

Price: $25.00

Click here to buy from Amazon