Professional – The Info Search https://theinfosearch.com SEO, Search Engine Optimization, WordPress, Website Traffic, Reviews Tue, 14 Jul 2015 21:00:43 +0000 en-US hourly 1 https://theinfosearch.com/wp-content/uploads/2020/11/cropped-magnifying-glass-1083378_640-32x32.png Professional – The Info Search https://theinfosearch.com 32 32 Classification in Theory and Practice, Second Edition (Chandos Information Professional Series) https://theinfosearch.com/2015/07/14/classification-in-theory-and-practice-second-edition-chandos-information-professional-series/ Tue, 14 Jul 2015 21:00:43 +0000 http://theinfosearch.com/2015/07/14/classification-in-theory-and-practice-second-edition-chandos-information-professional-series/ Beginning Google Web Toolkit: From Novice to Professional (Expert’s Voice in Web Development) https://theinfosearch.com/2011/12/04/beginning-google-web-toolkit-from-novice-to-professional-experts-voice-in-web-development/ Sun, 04 Dec 2011 21:12:21 +0000 http://theinfosearch.com/?p=584 Beginning Google Web Toolkit: From Novice to Professional (Expert's Voice in Web Development)

Beginning GWT by Bram Smeets introduces one of today’s most popular open source lightweight Java-based Ajax Web Frameworks, the Google Web Toolkit (GWT) from the ground-up.

Written by an industry expert who has delivered many Web applications for his clients and a Spring expert, Bram takes a no-nonsense, down to earth approach to GWT and guides the reader though the development of a Web application front end using GWT from the ground up.

This will be one of the first tutorials on GWT.

Price: $39.99

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Beginning Google Maps Applications with PHP and Ajax: From Novice to Professional https://theinfosearch.com/2011/10/05/beginning-google-maps-applications-with-php-and-ajax-from-novice-to-professional/ Wed, 05 Oct 2011 05:19:21 +0000 http://theinfosearch.com/?p=475 Beginning Google Maps Applications with PHP and Ajax: From Novice to Professional

The Google Maps API remains one of the showcase examples of the Web 2.0 development paradigm, making it fairly trivial for third-party developers to incorporate dynamic mapping services into Web applications. In fact, interest in the Google service is so strong that it arguably sparked the mashup phenomenon, along with a number of websites such as http://www.gmapsmania.com intended to highlight some of the exciting applications developers are building using the mapping API.

Google Maps Application Development is the first book to comprehensively introduce the service from a developer-perspective, showing readers how they can integrate mapping features into their Web applications.

Proceeding far beyond creating a simplistic map display, readers are shown how to draw upon a variety of data sources such as geocode.us and the U.S. Census Bureau’s TIGER/Line data to build comprehensive geocoding services for mapping any location in North America.

Readers are also guided through various examples demonstrating how to encourage user interaction such as pinpointing map locations, adding comments, and building community-driven maps.

Price: $34.99

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Professional Development with Web APIs : Google, eBay, Amazon.com, MapPoint, FedEx https://theinfosearch.com/2011/08/06/professional-development-with-web-apis-google-ebay-amazon-com-mappoint-fedex/ Sat, 06 Aug 2011 23:26:21 +0000 http://theinfosearch.com/?p=370 Professional Development with Web APIs : Google, eBay, Amazon.com, MapPoint, FedEx* Shows developers how to harness the power of services such as Google, eBay, PayPal, and Amazon.com from within an application, whether it is Web-based, Windows-based, or even a Microsoft Office application
* After a quick review of the basics, readers will dive into more advanced techniques such as calling the APIs from mobile devices, Office VBA programs, Windows Forms and Web applications, and even how to integrate the various APIs together for a complete solution
* Veteran Wrox author Denise Gosnell skillfully guides readers through the ins and outs of the various services, the anatomy of an API query, which features are available via the APIs, and how to get results from their own applications
* Readers will build two fully functional applications to apply what they have learned-one a Windows program, the other a Web application

Price: $39.99

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Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional https://theinfosearch.com/2011/08/03/beginning-google-maps-applications-with-rails-and-ajax-from-novice-to-professional/ Wed, 03 Aug 2011 12:02:21 +0000 http://theinfosearch.com/?p=364 Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional

The Google Maps API remains one of the showcase examples of the Web 2.0 development paradigm, making it fairly trivial for third-party developers to incorporate dynamic mapping services into Web applications. In fact, interest in the Google service is so strong that it arguably sparked the mashup phenomenon, along with a number of websites such as http://www.gmapsmania.com intended to highlight some of the exciting applications developers are building using the mapping API in conjunction with a variety of other data sources.

Beginning Google Maps Applications with Rails and Ajax is the first book to comprehensively introduce the service from a developer-perspective, showing readers how they can integrate mapping features into their Rails-driven Web applications.

Proceeding far beyond simplistic map display, readers are shown how to draw upon a variety of data sources such as the U.S. Census Bureau’s TIGER/Line data and Google’s own geocoding feature to build comprehensive geocoding services for mapping many locations around the world.

Readers are also guided through various examples demonstrating how to encourage user interaction such as pinpointing map locations, adding comments, and building community-driven maps.

Price: $34.99

Click here to buy from Amazon

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Professional Web APIs with PHP: eBay, Google, Paypal, Amazon, FedEx plus Web Feeds https://theinfosearch.com/2011/07/25/professional-web-apis-with-php-ebay-google-paypal-amazon-fedex-plus-web-feeds/ Mon, 25 Jul 2011 04:03:21 +0000 http://theinfosearch.com/?p=348 Professional Web APIs with PHP: eBay, Google, Paypal, Amazon, FedEx plus Web Feeds

  • Offers hands-on tips and numerous code examples that show Web developers how to leverage content and feeds from today’s top Web sites-including Google, eBay, PayPal, Amazon, Yahoo!, and FedEx
  • Introduces APIs (Application Program Interfaces) in general and uses real-world examples that show how to produce and document them
  • Explains how to use the popular scripting language PHP to create APIs that interact with unrelated applications over the Web
  • Examples take readers through each stage of the API process, from basic test implementations to integration with existing sites

Price: $39.99

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Beginning Google Maps Mashups with Mapplets, KML, and GeoRSS: From Novice to Professional (Expert’s Voice in Web Development) https://theinfosearch.com/2011/07/03/beginning-google-maps-mashups-with-mapplets-kml-and-georss-from-novice-to-professional-experts-voice-in-web-development/ Sun, 03 Jul 2011 12:48:21 +0000 http://theinfosearch.com/?p=311 Beginning Google Maps Mashups with Mapplets, KML, and GeoRSS: From Novice to Professional (Expert's Voice in Web Development)

Google, maps, and mashups, three hot technologies brought together in one beginning level learning guide. Written by the professional for the professional, Beginning Google Maps Mashups with Mapplets, KML and GeoRSS is the first beginning level book that covers Google’s new Mapplets APIs as well as KML and GeoRSS.

This book enables today’s Web 2.0 developers to create and mashup Google Maps and Google Earth APIs from scratch.

Price: $39.99

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Professional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO (Wrox Professional Guides) https://theinfosearch.com/2011/06/04/professional-search-engine-optimization-with-asp-net-a-developers-guide-to-seo-wrox-professional-guides/ Sat, 04 Jun 2011 09:34:21 +0000 http://theinfosearch.com/?p=255 Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides)Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site’s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You’ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

  • Understand the criteria that influence search engine rankings
  • Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

  • Use HTTP Headers to properly indicate the status of web documents

  • Create optimized content and cope with duplicate content effectively

  • Avoid being the victim of black hat SEO techniques

  • Understand and implement geo-targeting and cloaking

  • Use site maps effectively—for users as well as search engines

  • SEO enhancements that can easily be applied to an existing web site

  • Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Enhance Your Knowledge
Advance Your Career

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Price: $39.99

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Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO https://theinfosearch.com/2011/05/21/professional-search-engine-optimization-with-php-a-developers-guide-to-seo/ Sat, 21 May 2011 18:05:21 +0000 http://theinfosearch.com/?p=232 Professional Search Engine Optimization with PHP: A Developer's Guide to SEOMaybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Price: $39.99

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Professional Microsoft Search: SharePoint 2007 and Search Server 2008 (Wrox Professional Guides) https://theinfosearch.com/2011/04/24/professional-microsoft-search-sharepoint-2007-and-search-server-2008-wrox-professional-guides/ Sun, 24 Apr 2011 06:44:21 +0000 http://theinfosearch.com/?p=184 Professional Microsoft Search: SharePoint 2007 and Search Server 2008 (Wrox Professional Guides)

Written by three of the most recognized influencers in the Microsoft SharePoint community, this book sheds light on SharePoint Search in the enterprise and focuses solely on Microsoft Search technology. This book is intended for a range of folks from the IT administrator to the developer writing search applications. We span many topics in this book to try to cover the breadth of using, administering, and developing on the SharePoint Search technologies. The developer chapters will be important for the administrator to understand, since developers and administrators have to work together to make Search work. On the flip side, the administrator chapters will be important for developers to understand the architecture and administration of Search because, without this knowledge, writing to the APIs will be more difficult. Most readers will benefit from reading all the chapters in this book.

This book covers the breadth of the SharePoint Search technologies from Search Server to Windows SharePoint Services to Office SharePoint Server. We also include information on the latest search technologies coming from Microsoft, including the new federation capabilities, filter pack, and the recently acquired FAST technologies.

This book is structured in such a way that you can read it from end to end. The chapters are laid out in such a way that they build on each other, starting with an overview chapter and ending with an API chapter that shows you how to program against all the technology about which you just learned. If you are new to SharePoint, the first few chapters will be important for you to understand and digest before moving on, since the array of search technologies can be overwhelming for someone new to them. For experienced SharePoint readers, the overview chapters are a good refresher to skim through, but you probably can skip right to the detailed chapters, starting with Chapter 3, Planning and Deploying an Enterprise Search Solution.

The topics covered include:

  • Introduction to Enterprise Search.

  • Overview of Microsoft Enterprise Search Products.

  • Planning and Deploying an Enterprise Search Solution.

  • Configuring and Administering Search.

  • Searching LOB Systems with the BDC.

  • User Profiles and People Search.

  • Extending Search with Federation.

  • Securing Your Search Results.

  • Customizing the Search Experience.

  • Understanding and Tuning Relevance.

  • Building Applications with the Search API and Web Services.

To get the most from this book, you will want a copy of Office SharePoint Server. Windows SharePoint Services or Search Server will work, but you will not have access to all the search capabilities we talk about in the book. One easy way to get an evaluation copy of SharePoint is to download the SharePoint virtual machine from MSDN. You can find a link to the virtual machine on the SharePoint home page at www.microsoft.com/office/sharepoint. This virtual machine, while large, is preconfigured for you so that you can start working with the SharePoint Search technologies without having to install all the software and configure it.

Price: $49.99

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