Written as a self-study workbook, Introduction to 3D Data demystifies the sometimes confusing controls and procedures required for 3D modeling using software packages such as ArcGIS 3D Analyst and Google Earth. 

Going beyond the manual that comes with the software, this profusely illustrated guide explains how to use ESRI’s ArcGIS 3D Analyst to model and analyze three-dimensional geographical surfaces, create 3D data, and produce displays ranging from topographically realistic maps to 3D scenes and spherical earth-like views.   The engagingly user-friendly instruction:

• Walks you through basic concepts of 3D data, progressing to more advanced techniques such as calculating surface area and volume

• Introduces you to two major software packages: ArcGIS 3D Analyst (including ArcScene and ArcGlobe) and Google Earth

• Reinforces your understanding through in-depth discussions with over thirty hands-on exercises and tutorial datasets on the support website at www.wiley/college/kennedy

• Helps you apply the theory with real-world applications

Whether you’re a student or professional in geology, landscape architecture, transportation system planning, hydrology, or a related field, Introduction to 3D Data   will quickly turn you into a power user of 3D GIS. 

Price: $80.00

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Price: $71.95

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This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.

Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions.

You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection.

Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet.

Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold.

Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars (“webinars”) to attract, register and quality potential customers. Some of the important topics covered in this book include:

– Types of Internet Marketing Programs
– How to Measure Internet Marketing
– Selecting and Registering Domain Names
– Developing Web Sites
– How to Get Listed High in Search Engines
– Adword (keyword) Advertising
– Setup and Managing Email Campaigns
– Participating in Affiliate Programs
– Banner Advertising Networks
– Blogging and Podcasting

Price: $16.99

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Price: $79.95

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Video search engines enable users to take advantage of constantly growing video resources like, for example, video on demand, Internet television and YouTube, for a wide variety of applications including entertainment, education and communications.

David Gibbon and Zhu Liu describe the current state of video search engine technology and inform us about opportunities to contribute to the development of this field. Their book has a practical emphasis with the goal of bringing readers up to date on the state of the art in multimedia search technologies and systems. It explains the overall process of video content acquisition, indexing and retrieval with browsing, it provides overviews of constituent technologies such as information retrieval, Internet video systems, video and multimedia processing to extract index data, and it gives examples of research prototypes and existing commercial systems and describes their features. In parallel with the functional discussion, a historical perspective is provided, including many references to academic and industrial sources. Background information on digital media encoding and streaming standards, and information retrieval is also offered, making the book self-contained.

“Introduction to Video Search Engines” is intended for professionals and senior undergraduates or first-year graduate students in computer science or computer engineering, specializing in computer vision or multimedia systems. As multimedia search spans multiple disciplines, it is also valuable as a state-of-the-art reference for researchers and developers working in constituent technologies such as speech processing or information retrieval who seek to broaden their knowledge beyond their current areas of expertise.

Price: $89.95

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