Business – The Info Search

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Admin — Wed, 10 Dec 2014 20:46:51 +0000

Building Your Business with Google For Dummies

Admin — Mon, 09 Jan 2012 09:25:21 +0000

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google’s hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Price: $24.99

Click here to buy from Amazon

Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech)

Admin — Fri, 06 Jan 2012 02:39:21 +0000

“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman

Outsmarting Google

Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO!

If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!

New high-profit SEO solutions for every marketer, entrepreneur, and site owner!

• Uncover SEO myths and outdated techniques that no longer work

• Leverage Google’s deep knowledge of how and why people search

• Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time

• Understand what’s really involved in choosing the best keywords

• Acquire links that help, and avoid links from “bad neighborhoods”

• “Age” your sites to build trust and escape the dreaded Google “sandbox”

• Use Google AdWords to cost-effectively complement SEO and cover your “long tail”

• Convert SEO results into paying customers

• Optimize for Facebook, Twitter, and YouTube

• Improve performance on Bing and Yahoo! without compromising your Google ranking

• Prepare for brand-new trends in personalized and real-time search

Price: $24.99

Click here to buy from Amazon

Internet Marketing for Remodeling Contractors: Advertising Your Kitchen, Bath, or Home Remodeling Business Online Using a Website, Google, Facebook, YouTube, Angie’s List, LinkedIn, SEO, and More!

Admin — Sat, 31 Dec 2011 07:46:21 +0000

Internet Marketing for Remodeling Contractors shows you how your business can take advantage of the revolution in local marketing on the internet. You won’t find recycled marketing theory in this book. What you will find is click-by-click advice on how remodelers can get results online.

Price: $19.69

Click here to buy from Amazon

Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World’s #1 Search Engine

Admin — Sat, 24 Dec 2011 18:37:21 +0000

Become a market leader in under 6 months—powered by Google AdWords!

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes!

There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords by

Developing a winning strategy
Coming up with killer keywords
Launching an AdWords campaign
Writing an attention-grabbing ad
Tracking clicks and converting them to sales

When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.

Price: $16.95

Click here to buy from Amazon

Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

Admin — Fri, 04 Nov 2011 07:10:21 +0000

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.

Price: $14.95

Click here to buy from Amazon

Larry Page and Sergey Brin and Google (Business Leaders)

Admin — Thu, 20 Oct 2011 11:04:21 +0000

In only a few years, Google has become an authoritative provider of multiple products which have changed the digital information landscape. This book discusses how libraries can go beyond Google’s basic search and Scholar functions to expand services for their patrons. Respected authorities reveal the expanding variety of new Google applications developed in the past few years, many of which have not received wide attention and are as yet not often used in libraries. Applications explored include Google Co-op, Google News, Google Docs & Spreadsheets, Google Calendar, and Google Talk.

This book also discusses different important aspects of the company’s expansion of functions, such as the failure of the Google Answers experiment, the broad variety of free Google applications that librarians can use to collaborate, and the success of Google’s Blogger, among others. A helpful chronology of Google’s growth is provided, as well as comparative analyses between various Google functions and other functions that are currently available. The book is extensively referenced.

This book is an invaluable resource for academic librarians, public librarians, school librarians, library science faculty, and special librarians.

This book was published as a special issue of the Journal of Library Administration.

Price: $28.95

Click here to buy from Amazon

The Guide To Google Places: Get Your Local Business On The Map and Let Your Prospects Find You!

Admin — Tue, 18 Oct 2011 06:41:21 +0000

A leading Internet polling company reported in 2010 that 43% of all searches on Google are related to searches for local services or businesses. If you are business is not showing up under Google Places then your prospects cannot find you. Google recognized this shift in search behavior and made drastic changes to their search algorithm in October of 2010. These changes by Google now make it more important than ever for local businesses to have their businesses show up on Google Places. This definitive guide to Google Places will show you to how to create and optimize your Google Places listing for free. In this book, you will learn: · The Yellow Pages Are Dead · Some internet history that has led to the creation of Google Places · What Google Places is · Why you should be concerned about using Google Places · What the benefits and features are that Google Places offers to you · How to claim your Google Places listing.

Price: $12.99

Click here to buy from Amazon

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Admin — Mon, 19 Sep 2011 06:43:21 +0000

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

• The Wall Street Journal and BusinessWeek Bestseller
• Finalist for the Goldman Sachs/FT Business Book of the Year Award

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big- picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: “The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.”
—USA Today

“John Battelle is Silicon Valley’s Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider….The result is a highly readable account of Google’s astonishing rise.”
—The Economist

“It’s a fascinating story, and Mr. Battelle… tells it well.”
—The Wall Street Journal

“A surprisingly gripping story…The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.”
—Wired News

“Battelle…manages to keep things compelling, adding his own trenchant analysis about what Google’s rapid evolution and powerful technology might mean for the company and our society as whole.”
—The Associated Press

“A compelling glimpse of the search industry’s early years.”
—BusinessWeek

“Deeply researched and nimbly reported.”
—Publishers Weekly

“Indispensable.”
—London Review of Books

“John Battelle has written a brilliant business book, but he’s also done something more: he’s used the amazing saga of Google to explore what it means to search. All searchers should read it.”
—Walter Isaacson, CEO of the Aspen Institute; former editor of Time; former CEO of CNN

“Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.”
—John Heilemann, author of Pride Before the Fall

Price: $16.00

Click here to buy from Amazon

The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic…In Just 15 Steps – Guaranteed

Admin — Fri, 12 Aug 2011 14:48:21 +0000

The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site’s search engine rankings and doubling their site’s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible. A business owner does not need to know technical skills, like Web programming, to be successful at SEO. Instead, business owners will rely on their marketing skill and the ability to think like their customers and prospects, versus an ability to write HTML or other form of Web programming. Business owners will learn how to select keywords that are proven performers, blend the keywords into site content, boost site popularity, and more. Woessner explains with precision how business owners can use SEO to achieve measurable results. This practical and tactical guide includes a free SEO toolkit and other valuable resources that will help business owners increase the return on investment generated by their Web sites. Business owners will also receive a detailed blueprint with specific checklists to follow throughout the 15-step process. Lastly, this book can also serve as an excellent resource to business owners who are considering outsourcing their SEO work to a third-party. Developing a working knowledge of the 15-step process will make any business owner a more informed consumer. This book is also an ideal resource for marketing and advertising agency professionals who want to expand their services and need to develop a proficiency in SEO as efficiently and effectively as possible.

Price: $24.95

Click here to buy from Amazon