• The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day
• Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
• From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google’s hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
• Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Price: $24.99

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Federico Kereki quickly reviews the basics and then introduces intermediate and advanced GWT skills, covering issues ranging from organizing projects to compiling and deploying final code. Throughout, he focuses on best-practice methodologies and design patterns. For example, you’ll learn how to use the MVP (model-view-presenter) pattern to improve application design and support automated testing for agile development.

Kereki illuminates each concept with realistic code examples that help developers jump-start their projects and get great results more quickly. Working with the latest versions of open source tools such as Eclipse, Subversion, Apache, Tomcat, and MySQL, he demonstrates exactly how GWT fits into real Web development environments. Coverage includes

• Using the Google Plugin for Eclipse and the GWT Shell Script
• Detecting and working with browsers—and solving the problems they cause
• Building better user interfaces with the MVP pattern
• Using APIs for visualization, mapping, weather data, and more
• Internationalizing and localizing GWT code
• Securing GWT applications with cryptography, hashing, and encryption
• Testing with JUnit, Emma, GWTTestCase, Selenium, and Mock Objects
• Deploying client-only and client-plus-server GWT applications

Price: $39.99

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Virtually everyone sees Google as, hands down, the best online search tool. Now you can use and improve on Google technology in your own applications.
Mining Google Web Services teaches you dozens of techniques for tapping the power of the Google API. Google already gives you fine-grained control over your search criteria, and this book shows you how to exert the same control in your own focused search and analysis applications. With just a little knowledge of JavaScript, VBA, Visual Studio 6, Visual Studio .NET, PHP, or Java, you will get better (and more relevant) search results–faster and more easily. Here’s a little of what you’ll find covered inside:

• Improving the speed and accuracy of searches
• Performing data mining across the Internet
• Using Google Web Services to search a single website
• Building search applications for mobile devices
• Using caching techniques to improve application performance and reliability
• Analyzing Google data
• Creating searches for users with special needs
• Discovering new uses for Google
• Obtaining historical data using cached pages
• Performing spelling checks on any text
• Reducing the number of false search hits

Whether your goal is to improve your own searches or share specialized search capabilities with others, this is the one resource that will see you through the job from start to finish.

Price: $29.99

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Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to:

• Ask Google exactly what you want to know
• Determine whether what you need can actually be found through Google, and where to look if the answer is “no”
• Improve your research results
• Present your findings in a way that makes sense
• Write your own specialized search applications—if you want to

To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to:

• Understand Google research techniques and use the custom search-related syntax
• Recognize Google’s strengths—and limitations
• Target your search by using Google operators
• Use Google to research photos, or even an entire industry
• Improve the effectiveness of your results by understanding Google’s comparative methodology
• Build custom tools using WDSL and Web Services

You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!

Price: $24.99

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The Google Web Toolkit (GWT) is a key member of Google’s popular array of software development solutions, and is easily the most popular Ajax framework solution for Java developers. Fully compatible with the most popular Java frameworks, Grails and Spring among them, GWT is quickly going to become an indispensable part of Java-minded developers’ knowledge base.

Accelerated Google Web Toolkit offers a fast paced yet thorough introduction to GWT, offering serious developers not only key insights into the framework’s capabilities, but also into how readers can most effectively incorporate GWT into their daily development routine.

See the following resources for more information on the Google Web Toolkit:

GWT project website:

http://code.google.com/webtoolkit/

Price: $36.99

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In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, and Twitter. Hawker identifies the characteristics of superior, highly engaging social media applications, and shows how to use the Facebook platform, Google Friend Connect, and the Twitter API to create them.

You’ll find practical solutions and code for addressing many common social programming challenges, from site registration to search, blog commenting to creating location-based applications. Hawker concludes by walking you through building a complete, integrated social application: one that works seamlessly across all leading platforms, and draws on powerful features from each. Coverage includes

• Working with the Twitter API, including the Search API, Lists API, and Retweets API
• Authenticating users with Twitter OAuth
• Mastering the Facebook API, FQL, and XFBML
• Utilizing the Facebook JavaScript Library for creating dynamic content, and animation
• Exploring the Google Friend Connect JavaScript API, and integrating with the OpenSocial API
• Using Facebook’s tools for sharing, social commenting, stream publishing, and live conversation
• Using the PHP OpenSocial Client Library with Google Friend Connect
• Creating, testing, and submitting Google Friend Connect gadgets

Price: $39.99

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Price: $34.95

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With this book you will learn to:

– Extract tokens from text using custom tokenizers and analyzers from Lucene, LingPipe, and Gate.
– Construct a search engine index with an optional backend database to manage large document collections.
– Explore the wide range of Lucene queries to search an index, understand the ranking algorithm for a query, and suggest spelling corrections.
– Find the names of people, places, and other entities in text using LingPipe and Gate.
– Categorize documents by topic using classifiers and build groups of self-organized documents using clustering algorithms from LingPipe.
– Create a Web crawler to scan the Web, Intranet, or desktop using Nutch.
– Track the sentiment of articles published on the Web with LingPipe
– Detect plagiarism of documents using a registered document collection.

Price: $44.95

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