Analytics – The Info Search https://theinfosearch.com SEO, Search Engine Optimization, WordPress, Website Traffic, Reviews Sat, 03 Jan 2015 20:46:54 +0000 en-US hourly 1 https://theinfosearch.com/wp-content/uploads/2020/11/cropped-magnifying-glass-1083378_640-32x32.png Analytics – The Info Search https://theinfosearch.com 32 32 Advanced Web Metrics with Google Analytics https://theinfosearch.com/2015/01/03/advanced-web-metrics-with-google-analytics-4/ Sat, 03 Jan 2015 20:46:54 +0000 http://theinfosearch.com/2015/01/03/advanced-web-metrics-with-google-analytics-4/ Google Analytics, 3rd Edition https://theinfosearch.com/2012/01/26/google-analytics-3rd-edition/ Thu, 26 Jan 2012 05:21:21 +0000 http://theinfosearch.com/?p=676 Google Analytics, 3rd EditionGet the most out of the free Google Analytics service—and get more customers

Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.

You’ll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.

  • Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers
  • Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
  • Shares techniques for converting end users into customers
  • Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use

With Google Analytics, Third Edition, you&’ll be well on your way to retrieving the information you need to convert visitors to your site into customers!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Price: $34.99

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]]> Google Analytics 2.0 https://theinfosearch.com/2011/12/07/google-analytics-2-0/ Wed, 07 Dec 2011 01:45:21 +0000 http://theinfosearch.com/?p=588 Google Analytics 2.0Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what’s new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google’s dime.

Price: $29.99

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]]> Advanced Web Metrics with Google Analytics https://theinfosearch.com/2011/12/01/advanced-web-metrics-with-google-analytics/ Thu, 01 Dec 2011 17:25:21 +0000 http://theinfosearch.com/?p=578 Advanced Web Metrics with Google AnalyticsAre you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site’s ROI.

Price: $39.99

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]]> Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity https://theinfosearch.com/2011/11/17/web-analytics-2-0-the-art-of-online-accountability-and-science-of-customer-centricity/ Thu, 17 Nov 2011 04:13:21 +0000 http://theinfosearch.com/?p=552 Web Analytics 2.0: The Art of Online Accountability and Science of Customer CentricityAdeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Price: $39.99

Click here to buy from Amazon

]]> Advanced Web Metrics with Google Analytics, 2nd Edition https://theinfosearch.com/2011/10/19/advanced-web-metrics-with-google-analytics-2nd-edition/ Wed, 19 Oct 2011 09:32:21 +0000 http://theinfosearch.com/?p=501 Advanced Web Metrics with Google Analytics, 2nd EditionPacked with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.

  • Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software’s original creators
  • Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
  • Examines principles and practices of Web analytics, then shows how to use GA’s reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
  • Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API

Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Price: $39.99

Click here to buy from Amazon

]]> Google Analytics https://theinfosearch.com/2011/10/07/google-analytics/ Fri, 07 Oct 2011 10:13:21 +0000 http://theinfosearch.com/?p=479 Google Analytics

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events — rather than page views — on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration

Price: $29.99

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]]> Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI https://theinfosearch.com/2011/09/10/performance-marketing-with-google-analytics-strategies-and-techniques-for-maximizing-online-roi/ Sat, 10 Sep 2011 02:56:21 +0000 http://theinfosearch.com/?p=432 Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROIAn unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

  • Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
  • Discusses how to communicate with a webmaster or developer to assist with installation
  • Addresses Google’s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
  • Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Price: $39.99

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]]> Sams Teach Yourself Google Analytics in 10 Minutes https://theinfosearch.com/2011/07/27/sams-teach-yourself-google-analytics-in-10-minutes/ Wed, 27 Jul 2011 09:31:21 +0000 http://theinfosearch.com/?p=352 Sams Teach Yourself Google Analytics in 10 Minutes

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

Price: $14.99

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]]> Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer https://theinfosearch.com/2011/07/10/your-google-game-plan-for-success-increasing-your-web-presence-with-google-adwords-analytics-and-website-optimizer/ Sun, 10 Jul 2011 10:38:21 +0000 http://theinfosearch.com/?p=322 Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website OptimizerGet the most out of Google’s trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google’s Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Price: $29.99

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