AdWords – The Info Search

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)

Admin — Sun, 22 Jan 2012 17:17:21 +0000

With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money.

You’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.

Learn how to create effective campaign plans for your website
Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
Drive traffic to your website and make money as an advertising host
Add AdSense code and Google search to your site
Learn how content, search, and referral ads perform
Create and edit AdWord campaigns
Monitor AdWords activity and improve your campaign’s performance

Price: $34.99

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Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World’s #1 Search Engine

Admin — Sat, 24 Dec 2011 18:37:21 +0000

Become a market leader in under 6 months—powered by Google AdWords!

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes!

There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords by

Developing a winning strategy
Coming up with killer keywords
Launching an AdWords campaign
Writing an attention-grabbing ad
Tracking clicks and converting them to sales

When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.

Price: $16.95

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Winning Results with Google AdWords, Second Edition

Admin — Wed, 23 Nov 2011 19:26:21 +0000

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

Create strategic groups of ads and keywords
Understand Google’s Quality Score ad ranking system and quality-based bidding
Use the keyword tool to your advantage
Develop a successful bidding strategy
Write, test, and refine winning ads
Filter out inappropriate prospects
Expand proven ad campaigns
Measure success using Google Analytics and other methods
Increase conversion rates

Price: $24.99

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The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions (Back-To-Basics)

Admin — Tue, 22 Nov 2011 15:12:21 +0000

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. Thats millions upon millions of visitors every day searching for keywords that may describe your business. For that reason alone, learning and understanding how Google AdWords operates and how it can be optimized for maximum exposure, boosting click through rates, conversions, placement, and selection of the right keywords, can be the key to a successful online business. This book was written for every business owner who has taken to the Internet in an attempt to market and promote their business through search and content advertising. The keys to success lie in understanding how these services truly work. In this book you will learn about the old methods of direct marketing and why, despite their lack of detail and time consumption, they worked so well. You will then learn how Google AdWords has revolutionized the industry, changing the very definition of direct marketing. You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche in which to market, and then sign up for AdWords and start posting ads. Learn what click through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your ad campaign. The worlds top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are the fundamental things every business owner must do to succeed. You will finally learn what it takes to become certified in Google AdWords and to start using your knowledge of this revolutionary advertising system to start working as a top paid consultant. Anyone with a business or a great idea who has ever wanted to reach their customers directly and easily needs to read this book and start learning today how Google AdWords can change your advertising methods forever.

Price: $24.95

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Winning Results with Google AdWords

Admin — Sat, 12 Nov 2011 15:33:21 +0000

Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You’ll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Price: $24.99

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Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

Admin — Fri, 04 Nov 2011 07:10:21 +0000

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.

Price: $14.95

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Using Google AdWords and AdSense

Admin — Sat, 29 Oct 2011 10:35:21 +0000

Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!

learn fast, learn easy, using web, video, and audio

Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques

Tell Me More audio delivers practical insights straight from the experts

Price: $24.99

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Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself — Minutes)

Admin — Tue, 25 Oct 2011 00:39:21 +0000

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

Plain English definitions explain new terms

10 minutes is all you need to learn how to…

Identify goals, target markets, and demographics
Create your AdWords account and publish your first test ads
Write great ads and continually improve your copy
Schedule ads for the right times of day, days of the week, holidays, and seasons
Master AdWords’ tools for managing accounts, bids, keywords, and ads
Choose, fine-tune, and optimize keywords
Use AdWords to complement organic search engine optimization (SEO) campaigns
Use geotargeting and other advanced techniques
Profit from AdWords’ suggestions–and know when to ignore them
Utilize AdWords reporting to improve your ads’ profitability
Control spending, manage cash flow, and reduce costs without impacting results
Troubleshoot your AdWords campaigns

Price: $14.99

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Admin — Sat, 08 Oct 2011 12:39:21 +0000

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept-but you can lose a bundle if you don’t know how it works.

Learn how to:

Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers

Plus get FREE e-mail updates on Google’s ever-changing system.

Price: $24.95

Click here to buy from Amazon

Google AdWords For Dummies

Admin — Tue, 27 Sep 2011 07:40:21 +0000

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
Reviews new, free tools included in AdWords as well as new and improved third-party tools
Includes an in-depth explanation of Google’s free Web site testing and optimization tool: Website Optimizer
Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Price: $24.99

Click here to buy from Amazon