About – The Info Search https://theinfosearch.com SEO, Search Engine Optimization, WordPress, Website Traffic, Reviews Thu, 18 Dec 2014 20:46:51 +0000 en-US hourly 1 https://theinfosearch.com/wp-content/uploads/2020/11/cropped-magnifying-glass-1083378_640-32x32.png About – The Info Search https://theinfosearch.com 32 32 SEO Made Easy: Everything You Need to Know About SEO and Nothing More https://theinfosearch.com/2014/12/18/seo-made-easy-everything-you-need-to-know-about-seo-and-nothing-more-3/ Thu, 18 Dec 2014 20:46:51 +0000 http://theinfosearch.com/2014/12/18/seo-made-easy-everything-you-need-to-know-about-seo-and-nothing-more-3/ Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing https://theinfosearch.com/2014/12/10/digital-minds-12-things-every-business-needs-to-know-about-digital-marketing-4/ Wed, 10 Dec 2014 20:46:51 +0000 http://theinfosearch.com/2014/12/10/digital-minds-12-things-every-business-needs-to-know-about-digital-marketing-4/ Googling Security: How Much Does Google Know About You? https://theinfosearch.com/2012/01/21/googling-security-how-much-does-google-know-about-you/ Sat, 21 Jan 2012 15:13:21 +0000 http://theinfosearch.com/?p=668 Googling Security: How Much Does Google Know About You?

What Does Google Know about You? And Who Are They Telling?

 

When you use Google’s “free” services, you pay, big time–with personal information about yourself. Google is making a fortune on what it knows about you…and you may be shocked by just how much Google does know. Googling Security is the first book to reveal how Google’s vast information stockpiles could be used against you or your business–and what you can do to protect yourself.

 

Unlike other books on Google hacking, this book covers information you disclose when using all of Google’s top applications, not just what savvy users can retrieve via Google’s search results. West Point computer science professor Greg Conti reveals the privacy implications of Gmail, Google Maps, Google Talk, Google Groups, Google Alerts, Google’s new mobile applications, and more. Drawing on his own advanced security research, Conti shows how Google’s databases can be used by others with bad intent, even if Google succeeds in its pledge of “don’t be evil.”

 

  • Uncover the trail of informational “bread crumbs” you leave when you use Google search
  • How Gmail could be used to track your personal network of friends, family, and acquaintances
  • How Google’s map and location tools could disclose the locations of your home, employer, family and friends, travel plans, and intentions
  • How the information stockpiles of Google and other online companies may be spilled, lost, taken, shared, or subpoenaed and later used for identity theft or even blackmail
  • How the Google AdSense and DoubleClick advertising services could track you around the Web
  • How to systematically reduce the personal information you expose or give away

 

This book is a wake-up call and a “how-to” self-defense manual: an indispensable resource for everyone, from private citizens to security professionals, who relies on Google.

 

Preface xiii

Acknowledgments xix

About the Author xxi

 

Chapter 1: Googling 1

Chapter 2: Information Flows and Leakage 31

Chapter 3: Footprints, Fingerprints, and Connections 59

Chapter 4: Search 97

Chapter 5: Communications 139

Chapter 6: Mapping, Directions, and Imagery 177

Chapter 7: Advertising and Embedded Content 205

Chapter 8: Googlebot 239

Chapter 9: Countermeasures 259

Chapter 10: Conclusions and a Look to the Future 299

 

Index 317

 

Price: $49.99

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]]> The AdSense Code: What Google Never Told You About Making Money with AdSense https://theinfosearch.com/2012/01/03/the-adsense-code-what-google-never-told-you-about-making-money-with-adsense-2/ Tue, 03 Jan 2012 21:24:21 +0000 http://theinfosearch.com/?p=636 The AdSense Code: What Google Never Told You about Making Money with Adsense

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat.
A New York Times Best Seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads–using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to “crack” The AdSense Code and unlock the secrets to making money online.

Price: $19.95

Click here to buy from Amazon

]]> Everything I Know about Marketing I Learned From Google https://theinfosearch.com/2011/12/21/everything-i-know-about-marketing-i-learned-from-google/ Wed, 21 Dec 2011 12:33:21 +0000 http://theinfosearch.com/?p=613 Everything I Know about Marketing I Learned From Google

Want Market Share? Google It!

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey, Digital Editor, Adweek

“An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.”
—Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki

About the Book

You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.

How does Google do it? In a word: marketing.

You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge.

In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).

Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:

  • Tap into the Wisdom of Crowds: Get the signals you need directly from your customers
  • Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along
  • Don’t Interrupt: Join the conversation— but avoid disrupting it
  • Act Like Content: Provide value, not sales pitches
  • Test Everything: Take no detail of your program for granted; you can always improve
  • Show Off Your Assets: Distribute your brand everywhere

The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.

In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.

Price: $26.95

Click here to buy from Amazon

]]> The AdSense Code: What Google Never Told You about Making Money with Adsense https://theinfosearch.com/2011/10/21/the-adsense-code-what-google-never-told-you-about-making-money-with-adsense/ Fri, 21 Oct 2011 14:50:21 +0000 http://theinfosearch.com/?p=504 The AdSense Code: What Google Never Told You about Making Money with Adsense

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat.
A New York Times Best Seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads–using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to “crack” The AdSense Code and unlock the secrets to making money online.

Price: $19.95

Click here to buy from Amazon

]]> The Truth About Pay-Per-Click Search Advertising https://theinfosearch.com/2011/06/07/the-truth-about-pay-per-click-search-advertising/ Tue, 07 Jun 2011 20:12:21 +0000 http://theinfosearch.com/?p=261 The Truth About Pay-Per-Click Search Advertising

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for

 

•    The truth about the search tax

•    The truth about competitive and network click fraud

•    The truth about testing and expansion

 

The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer’s attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

 

This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.

 

To win in today’s SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

 

As an added bonus with purchase of “The Truth About Pay-Per-Click Search Advertising” you will receive a $200 free search advertising credit from Microsoft Advertising. This offer is for new account holders only.  For details on the offer see kevinlee.net/book or the inside front cover of the book.

 

Price: $18.99

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]]> The Truth About Search Engine Optimization https://theinfosearch.com/2011/05/09/the-truth-about-search-engine-optimization/ Mon, 09 May 2011 14:08:21 +0000 http://theinfosearch.com/?p=210 The Truth About Search Engine Optimization

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

 

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.

 

You will learn how to set realistic goals for search optimization… attract qualified traffic, not just “any” site visitors… incorporate search engine optimization into both new sites and redesigns… write for users… implement search-friendly content management… avoid problems with rich content technologies such as Flash and AJAX… create metatags that actually work… use public relations, blogging, and other techniques to drive traffic… budget and manage search optimization projects… and much more. 

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

 

  • The truth about page rankings
  • The truth about best SEO practices and SEO no-no’s
  • The truth about link love, keywords, and tags

 Introduction     vii

Foreword by Fredrick Marckini     ix

 

Part I: The Basics of Search

Truth 1: Getting noticed by spiders, robots, and crawlers     1

Truth 2: Learn to do the Google dance     5

Truth 3: It’s not about traffic–it’s about qualified traffic     9

Truth 4: Your reputation is on the line     13

Part II: The Truth About Being Site-Specific

Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17

Truth 6: SEO is not an afterthought     21

Truth 7: SEO results aren’t immediate or lasting     25

Truth 8: You don’t have a homepage anymore     29

Truth 9: Think like a publisher, even if you’re not     33

Truth 10: Site and page design count     37

Truth 11: Write for users and search engines will follow     41

Truth 12: Keywords are key     45

Truth 13: Use analytics and keyword research tools     49

Truth 14: Site stats share the bad news, too     53

Truth 15: Think twice about hot new technologies     57

Truth 16: Content management systems matter–a lot     67

Part III: Tag, You’re It!

Truth 17: What’s in a title? Everything…     65

Truth 18: The relative importance of meta tags     71

Truth 19: Tag images, audio, video, and other media     75

Part IV: The Truth About Links

Truth 20: Some links are more equal than others     79

Truth 21: Building links through online directories     83

Truth 22: Using SEO PR as a link strategy     87

Truth 23: The jury is out on paid links     91

Truth 24: Share and share alike: Reciprocal linking     95

Truth 25: Ads are links, too     99

Truth 26: Build your site in a good neighborhood     103

Truth 27: Blogs are a terrific link strategy     107

Truth 28: Putting the kibosh on link love with nofollow links     111

Part V: You Call That a Search Engine?

Truth 29: Search is going vertical     115

Truth 30: Everyone is local somewhere     119

Truth 31: Get listed to get vertical     125

Truth 32: Optimize off-site searches     129

Truth 33: Universal search and personalized search     133

Part VI: Get a Social Life

Truth 34: Blogs are built for SEO     137

Truth 35: RSS feeds “feed” SEO efforts     141

Truth 36: Users will create content for you     145

Truth 37: Tag images, video, links, and other media     149

Part VII: Search Ranking

Truth 38: Being #1 ain’t what it used to be     153

Truth 39: Don’t live and die by PageRank     157

Truth 40: Wag the long tail     161

Part VIII: The Truth About SEO Management

Truth 41: In-house or outsource?     165

Truth 42: Hiring a great search professional     169

Truth 43: Great SEOs sweat the small stuff     173

Part IX: Don’t Be Evil

Truth 44: Beware blackhat SEO     177

Truth 45: Search engines frown on keyword stuffing and spam     181

Truth 46: Don’t cultivate link farms     185

Truth 47: It’s very difficult to get unbanned     189

Truth 48: Moving to a new domain is stressful     193

Part X: Going Beyond

Truth 49: Global SEO     197

Truth 50: Mobile SEO is more important than ever     201

Truth 51: Sometimes you don’t want to be found     205

About the Author     208

 

Note: Appendix A is available for free and located online at www.informit.com/title/9780321534071.

 

Price: $18.99

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]]> Finding Out About: A Cognitive Perspective on Search Engine Technology and the WWW https://theinfosearch.com/2011/03/11/finding-out-about-a-cognitive-perspective-on-search-engine-technology-and-the-www/ Fri, 11 Mar 2011 20:38:21 +0000 http://theinfosearch.com/?p=109 Finding Out About: A Cognitive Perspective on Search Engine Technology and the WWWThe World Wide Web is rapidly filling with more text than anyone could have imagined a short time ago. However, the task of determining which data is relevant has become appreciably harder. In this original new work Richard Belew brings a cognitive science perspective to the study of information as a computer science discipline. He introduces the idea of Finding Out About (FOA), the process of actively seeking out information relevant to a topic of interest. Belew describes all facets of FOA, ranging from creating a good characterization of what the user seeks to evaluating the successful performance of search engines. His volume clearly shows how to build many of the tools that are useful for searching collections of text and other media. While computer scientists make up the book’s primary audience, Belew skillfully presents technical details in a manner that makes important themes accessible to readers more comfortable with words than equations. Resources are available from the book’s web site

Price: $48.99

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